Privacy policy

Ngoc Lien Aquarium Fish – LienBetta.Com respects your privacy and is committed to protecting customers' personal information when they visit the website, use its features, contact us, place orders, or conduct transactions.

This Privacy Policy explains how we collect, use, store, protect, and process customers' personal information, and provides guidance on how customers can exercise their rights regarding their personal data.

1. Purpose and Scope of Information Collection

Depending on the activities customers perform on the website, we may collect necessary information such as:

  • Full name.
  • Phone number.
  • Email address.
  • Delivery address.
  • Order and purchased product information.
  • Communications between customers and us during consultation, ordering, or support.
  • Other information voluntarily provided by customers when using the website or contacting us.

We only collect information to the extent necessary for the purposes disclosed in this Privacy Policy, including:

  • Receiving and processing orders.
  • Confirming order information.
  • Preparing and delivering products.
  • Contacting customers during order fulfillment.
  • Providing customer support before, during, and after transactions.
  • Receiving and resolving feedback, requests, and complaints.
  • Receiving and resolving feedback, requests, and complaints.

2. Scope of Information Use

Personal information is used only to the extent necessary for the purposes stated in this Privacy Policy.

We do not sell, rent, or exchange customers' personal information with third parties for commercial purposes.

Information may be provided to third parties when necessary to complete transactions or as required by law, including:

  • Shipping and logistics providers for delivery purposes.
  • Payment service providers or transaction support providers when necessary.
  • Technical service providers required to operate the website, limited to the information necessary for their services.
  • Competent government authorities when required by law.
  • Other cases where the customer has provided consent or where permitted by law.

Parties receiving access to information may only use such information to the extent necessary for the relevant purpose.

3. Data Retention Period

Personal information is retained for as long as necessary to:

  • Fulfill and manage orders.
  • Provide customer support.
  • Resolve feedback, requests, and complaints.
  • Review transaction history when necessary.
  • Fulfill legal obligations.

In general, customer information is retained for 12 months from the date of the transaction or the most recent interaction, unless a longer retention period is necessary to fulfill legal obligations, resolve disputes, or comply with applicable laws.

When information is no longer necessary and there is no legal requirement to retain it, we will delete, destroy, or apply appropriate measures to remove or restrict the use of such information in accordance with our data management procedures.

4. Organizations and Individuals Who May Access Information

To the extent necessary, customers' personal information may be accessed by:

  • The person responsible for and personnel directly involved in order processing and customer service.
  • Shipping or logistics providers for delivery purposes.
  • Payment service providers or technical service providers related to transactions.
  • Competent government authorities as required by law.
  • Other organizations or individuals where the customer has provided consent or where permitted by law.

We apply the principle of providing only the information necessary for the relevant business purpose.

5. Information and Data Security Measures

We implement administrative and technical measures appropriate to the operation of the website to reduce the risk of personal information being accessed, used, altered, lost, or disclosed without authorization.

These measures may include:

  • Restricting access to customer information to authorized personnel.
  • Managing access rights to the website's administration system.
  • Implementing measures to protect administrative accounts and the website's technical systems.
  • Using appropriate connection and data protection measures based on the website system in use.
  • Monitoring, addressing, and resolving technical issues that may affect information security.
  • Never requiring customers to provide bank account passwords, PINs, or payment security information to us.

If we identify an incident that may affect personal information, we will take appropriate measures to investigate, contain, and resolve the incident in accordance with applicable laws.

6. Rights to Access, Correct, and Update Personal Data

Customers have the right to request access to, review, and verify their personal information that we hold, to the extent permitted by law.

If customers discover that their information is inaccurate or no longer appropriate, they may request that it be corrected or updated.

How to Make a Request

Customers may submit a request through one of the contact channels published on the website:

Zalo / WhatsApp: +84 398 629 758

When submitting a request, customers should provide:

  • Full name.
  • Contact information.
  • Details of the data they wish to access, correct, or update.
  • Information demonstrating their right to make the request, when necessary.

After receiving the request, we will verify the information and process the access, correction, or update within a reasonable period.

Where identity or data ownership needs to be verified, we may request additional information necessary to prevent unauthorized individuals from modifying the data.

7. Requests to Delete, Destroy, or Restrict Data Processing

Customers may request the deletion, destruction, or restriction of processing of their personal information to the extent permitted by law.

How to Make a Request

Customers may submit requests via:

Zalo / WhatsApp: +84 398 629 758

The request should include:

  • Full name.
  • Contact information.
  • The data or categories of data the customer wants deleted, destroyed, or restricted.
  • The reason for the request, where necessary to determine the appropriate scope of processing.

After receiving the request, we will review and process it within a reasonable period.

Deletion, destruction, or restriction of processing may not be carried out immediately or in full where continued retention or processing is necessary to fulfill legal obligations, establish, exercise, or protect the legitimate rights and interests of the parties, resolve disputes, or where otherwise required by law.

8. Receiving and Resolving Privacy Complaints

Customers have the right to submit feedback or complaints if they believe that their personal information has been collected, used, stored, or processed in a manner inconsistent with this Privacy Policy.

Customers may submit feedback or complaints through:

Zalo / WhatsApp: +84 398 629 758

When submitting a complaint, customers should provide:

  • Full name and contact information.
  • Details of the issue being reported.
  • The time or circumstances in which the incident occurred, if available.
  • Relevant images, documents, or other supporting information, if available.

Complaint Handling Process

Step 1: Receive the request or complaint.

Step 2: Review and verify the relevant information.

Step 3: Contact the customer if additional information is required.

Step 4: Assess the matter and determine an appropriate resolution.

Step 5: Notify the customer of the resolution.

We will provide an initial response within no more than 2 business days from the time a complete request is received.

For simple matters, we expect to resolve them within 3 business days. For cases requiring additional verification with the customer, shipping provider, service provider, or other relevant parties, the processing time may be longer. In such cases, we will notify the customer of the processing status and the expected next steps.

9. Payment Information Security

The website does not require customers to provide bank passwords, PINs, OTP codes, or other security information associated with their bank accounts.

For bank transfer transactions, we only use the information necessary to confirm the payment and reconcile it with the relevant order.

For payments made through third-party providers, payment information may be processed in accordance with the privacy policy of the relevant payment service provider.

10. Cookies and Technical Data

The website may use cookies or similar technologies to help the website operate properly, remember certain necessary settings, and improve the user experience.

Technical information may include device type, browser type, IP address, access time, and information relating to website usage.

Such information is used only to the extent necessary to operate, secure, analyze, and improve the website.

11. Children

The website does not intentionally collect personal information from children beyond what is necessary to carry out a lawful transaction.

If we become aware that personal information has been provided in a manner inconsistent with applicable laws, we will review the situation and take appropriate measures.

12. Changes to the Privacy Policy

We may update this Privacy Policy when necessary to reflect changes in the operation of the website or applicable laws.

When changes are made, the updated content will be published on the website and will take effect from the time it is posted, unless otherwise required by law.

Customers are encouraged to periodically review this Privacy Policy to stay informed of the latest provisions.

13. Information of the Data Controller

Ngoc Lien Aquarium Fish – LienBetta.Com

Person in charge: Duong Thi Ngoc Lien
Address: 134 Binh Chanh, Binh Thanh, Dong Thap, Vietnam
Email: [email protected]
Zalo / WhatsApp: +84 398 629 758

Customers may use the contact information above to request access, correction, updating, deletion, destruction, or restriction of data processing, or to submit feedback or complaints concerning the protection of their personal information.

14. Our Commitment

Ngoc Lien Aquarium Fish – LienBetta.Com is committed to:

  • Collecting and using information only to the extent necessary and for the purposes disclosed.
  • Not selling or exchanging customers' personal information for commercial purposes.
  • Applying appropriate measures to protect personal information.
  • Respecting and supporting customers in exercising their lawful rights regarding personal data.
  • Receiving and handling requests, feedback, and complaints concerning information security in accordance with the published procedures.
  • Complying with applicable laws relating to data and personal data protection.

We are committed to protecting our customers’ personal information in a transparent, secure, and responsible manner, while respecting their privacy in all transactions and interactions with LienBetta.Com.